About Us
From an early age, Aleena knew she wanted to helm her own fashion house. After graduation, she spent early few years working in various brands to experience every possible step involved in creating an ensemble and later armed with a degree in Business Management to seek the knowledge of running a brand.
Our Founder
Aleena’s influences were apparent right from her first collection. Her signature style showed an affinity for indigenous Luxury Formals, coupled with a modern aesthetic that soon made her first collection a big hit. She named her brand RAFFINÉ which refers to sophistication and refinement which is a key factor for her while designing exquisite ensembles.
Our Philosophy
Raffiné stands for unapologetic empowerment. Since it's debut in the Pakistan fashion industry, it has aspired to revive and give due respect to the refinement of Pakistani fabrics; and a liberating sense of esteem to Pakistani artisan.
Raffiné believes that fashion plays a defining role in enhancing a person's confidence and sense of self. We seek to create luxurious designs that leave unforgettable impressions on the world, and are yet versatile enough to transcend people, places and occasions.
Every Raffiné piece is lovingly, painstakingly and deliberately created by skilled artisans using the highest degree of craftsmanship, quality, devotion and care. At Raffine, artistry, creativity and quality are of paramount importance.
Our Designer
ALEENA ASLAM
FOUNDER & CEO